PRAISE FOR MAGNETIC
If you care about maximizing the meaning and means of your institution, Magnetic is not just a must-read, but a must-do operating manual for achieving your institution's passion, promise, and purpose.
—Robert H. Dedman, Jr., former Chairman and CEO, ClubCorp International, Inc.
There is no better set of instructions on how a museum can cultivate, sustain and expand its community of lifelong supporters than Magnetic: The Art and Science of Engagement. Three years of research, hundreds of interviews, six in-depth case studies and the insight of authors Bergeron and Tuttle combine to give this book its remarkable authority and depth. The American Alliance of Museums is proud to be the publisher of a work that adds so much to the constant search for excellence by museums everywhere.
–Ford W. Bell, DVM, Former President, The American Alliance of Museums
Bergeron and Tuttle should be commended for this outstanding and timely book on the relationship between leadership, innovation, and sustainability. Nothing else exists that synthesizes these crosscurrents like Magnetic. This book will change not only the way cultural and other nonprofit leaders think about themselves, but will show how they can respond more creatively and effectively to the changing times, demographics, and demands of their workplaces, audiences, and constituencies.
—Kathy Kretman, Ph.D., Professor and Director, Center for Public and Nonprofit Leadership, Georgetown University
In pursuit of organizational success, we often overlook the basic inextricability of high performance and the ability to engage people in meaningful and authentic ways. Anne Bergeron and Beth Tuttle de-mystify the elusive concept of 'engagement' by breaking it down into its component parts and providing a roadmap to success using evidence-based, instructive tales that guide and inspire. Magnetic is magnetic itself—a must-read for current and future arts and cultural leaders.
—Zannie Giraud Voss, Ph.D., Professor and Director, National Center for Arts Research, Southern Methodist University
Museums and their leaders are at a turning point and Magnetic points the way forward. The book is eloquent, eclectic, useful, and courageous—a rare and engaging formula for a business book. I encourage cultural leaders, boards, staff, and anyone who cares about the future of museums to take the compelling six-principle Magnetic framework to heart.
—Julian Zugazagotia, Menefee D. and Mary Louise Blackwell Director & CEO, The Nelson-Atkins Museum of Art